We are so excited for this project, we can hardly stand it! Just in time for the holidays, this project involves you selecting a word that reminds, empowers, or inspires you and has you do the same for someone else. Then you have a conversation. Tell them why you selected the word for them. In test markets, they not only sold out, but every experience was positive and life-changing. YOU HAVE TO TRY IT. It will change your world.