The Why

From time to time people ask us why we started this business. And so far we have replied with various answers: 

  •  I'm old and hate to exercise (Lori).
  • I love not parking a car in the garage because we have so much cool stuff in there (Eric).
  • I was a squirrel in a past life and I like shiny things (Lori).
  • I discovered that I am actually a creative genius in a Dr Horrible kind of way (Eric. Ok Lori says this about Eric).
  • Tayt (
  • I'm merely hanging out waiting for The Madman in a Box to appear (Lori....and Mrs Lori. Um...That's not how it works. Ya . Ya it is).
  • My star struck-innate NEED to meet celebrities (Lori, unless it's #JimButcher, then it's Eric).
  • Because I'm THE loyal fan (#MattSmith) (#ImTalkingToYouBaby) (#YouToo #WilliamShatner #HarrisonFord #DavidTennant #MarkHamill). I have SQUEED my fandom yell many many times (Lori).
  • It finances our ComiCon habit (Eric & Lori)

But there is a deeper reason I do this. I have heard that people will not buy what you do, they will buy why you do it. And you will rarely hear me talk about it, but I figured that at this critical point in our company's journey, I needed to share my "why":

Eric and I were in a serious motorcycle accident in August 2012. It almost killed both of us and it changed our lives forever. We would've been dead if it weren't for our helmets (#HelmetsSaveLives). We were in intense recovery and therapy for over a year. Over a third of the skin on my body was either burned or scraped off. My clavicle was broken, and I had a TBI (traumatic brain injury; to this day I suffer from memory loss and migraine headaches). Eric's injuries were so severe that he had to have a wound pump in his leg for months, intense surgery on a shattered wrist; all while his orthopedic doctor did not believe in prescribing pain medication. We were both diagnosed and still have severe PTSD.

Besides the horrible anxiety that comes with PTSD, I fell into a deep depression. I couldn't move like I used to. There was constant instead of occasional pain. There were things I would never recover from. There were horrible ugly scars and pieces of me that were quite literally gone. There was a legal battle as well that at times felt worse than the actual accident (we "won," although it was a win that had no positive feelings).

I was broken.

Dabbling into making something one day with a friend, I noticed some broken and tarnished jewelry and metal she had put into a waste bin.  An old watch, broken chains, half of an earring, and some greasy nuts and bolts; all discarded as trash. I dumped them out on the table so I could put a bag in the bin. As I was putting the bin back, I happened to notice the broken pieces laying on the table. They were arranged in a way that seemed artistic. On closer observation, I discovered that the broken watch had genuine ruby weights and beautiful copper and bronze petina gears. The face was in good shape, the remaining hand was tiny yet intricate, and midnight was actually a tiny diamond. The broken chain was tarnished but a beautiful figaro. The broken earring and the nuts and bolts provided contrasting shapes. Before I knew it, I had created an artistic piece of jewelry. I started going to estate sales, thrift stores, and antique shops, deliberately looking for the broken, the tarnished, and the discarded. My downstairs spare bedroom became my studio. For a while, I became a recluse; barricading myself in that room, creating things all night long and well into the next days. As God was my witness, I was going to make the broken, tarnished, and discarded into beautiful pieces of art.

With every broken piece I discovered, with every tarnished piece I buffed or treated to look even more tarnished, I realized that it wasn't just the jewelry that was getting repurposed. I was repurposing myself. Yes, I am old(er). Yes, my body and my brain now will never be the same. And when I look at myself on the Artist's Table, I see sometimes what I once was, and mourn that shiny soul that used to be me. But now I see something beyond that. Something infinitely more interesting. I see the broken and tarnished pieces in new ways. I see the ugly scars now as giving striking shapes, texture, and contrast. I see my past, my present and my future in new and profound ways. I see the good and the bad, but I also see the beautiful. And I am enough.


  • Kayt Sue Zundel

    Hi Lori-
    I work at Oregon Health Sciences University in Portland Oregon – injury prevention. I am sorry for what you have gone through. I work with people who have TBI’s and know of the challenges that you describe. I am glad you have found another outlet for your creativety ( I say another because in high school you were very creative in other ways). Thanks for sharing your experience.
    Kayt( formerly Susie) Sue Zundel

  • AUtumn Lindsay

    Beautiful! I love you both so much.

  • Lisa Glad


    You are AWESOME and you totally ARE ENOUGH. And you are loving and strong and determined and talented in SO MANY WAYS and such a fighter for justice.

    I count myself very blessed by your friendship (as well as your awesome jewelry!). Hey—I just remembered a watch from my childhood that I LOVED that I’m going to send to you to make something for me!

    Love ya, woman!

Leave a comment